The first of these two features was called inertial scrolling. One day, Steve Jobs was called to oversee a prototype tablet that had two newly developed touch features by a genius user-interface engineer Bas Ording. An initiative was taken in 2003 and subsequently rapid progresses were made on the multi-touch ability and finger sensitivity in Apple’s R&D department. The company was envisioning a touch based tablet device that could replace laptops. It turns out Apple was simultaneously working on the touch technology. 1: Image Of First Ever Apple Phone(1994) & iPhone 2007 This idea was far from the iphone the world eventually got to see. While engineers at Apple weren’t impressed by all these designs, they were beginning to make their mind that an iPhone would be like an iPod with a rotating number panel for navigation. These mobiles allowed roaming through a rotating wheel keypad with numbers 0 to 9 on it. X810, another Samsung cell phone that was creating some buzz, had a similar rotating wheel for user input. The other advanced desk phones, which did not use stylus, were those of Samsung and Bang & Olufsen.
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Navigation from their one feature to another, say for example, from Music to Documents section, was much like moving in and out of folders in Windows disk drives – which was cumbersome on phones. The high-end cellphones were mostly Hard Keys, like those of RIM’s Blackberry, with a QWERTY keyboard and a touch screen that required stylus. The company began to examine and analyze the high-end cellphones of that time, to understand what others were up to. Jobs was unhappy with Motorola and had decided to venture alone in this new territory. Jobs was so impressed by these two elements he exclaimed, ‘My god, we can build a phone out of this.’Īpple, as such, had released its first smartphone ROKR E1 in Septemeber 2007 in collaboration with Motorola. Thus, embarked him, with a set of Apple’s best engineers, designers, analysts and thinkers to come up with a product that could change the very idea of phone, even if it would mean potentially killing their own baby, the universally loved ipods. And if phones could have music – and not only music but games, internet access and camera – of what use would ipods be?
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Jobs knew it was only time before someone developed a software and made the phones double as entertainment devices. The mobile technology was evolving rapidly, there was a vast unexplored market and a number of consumer electronic giants were researching in that space. Steve Jobs, the visionary founder of Apple, had sensed an inevitable immediate threat. And yet, one man – the man who mattered most for Apple – wasn’t all that happy.
The sailing was more than smooth for the company and the future looked shiny. Apple was unanimously winning laurels and awards for its technological excellence and innovation. Their sales numbers were hitting the roof, setting new revenue records. iPods were the coolest entertainment devices around.
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